MBSwan
Cloud architect & product leader · Bethlehem, PA

I build commerce platforms that hold up under real traffic.

Fifteen years of customer-facing web and eCommerce, ten of them leading the engineers, contractors and vendors who build it. I take products from nothing to a revenue line — and I keep the platform underneath them boring, fast and observable.

matt@mbswan.comlinkedin.com/in/mbswanOpen to roles, contracts, speaking

Selected work

2019 — 2026
screenshot — acesouthern.com storefront, wide
01 · ACE Southern

OPUS & Replenish

commercetoolsNode · TypeScriptGCP · Pub/SubGraphQL

I moved a customer-facing B2B commerce platform off its monolith and onto a composable stack — Relay for ordering, catalog and pricing, Conduit as the unified API layer, commercetools underneath. Cost of ownership fell, monthly growth doubled from 7% to 14%, and commercetools named it 2024 Customer of the Year for Best B2B Project. Then I read the repeat-purchase data and built Replenish on top of it: a recurring-order program that reached six figures of monthly sales inside six months.

7% → 14%Monthly growth
6 figuresReplenish monthly sales
5 yrsUptime, alert-first ops
Basket — phone screens
02 · Mobile ordering

Basket

Shop owners don't order from a desk. Basket put catalog, contract pricing and reorder history in a phone, running on the same Relay services as the web storefront — one set of business rules, two very different surfaces.

Toolbox — CSR console
03 · Internal tools

Toolbox

Six screens became one for customer service: order lookup, pricing overrides, account history. Reps stopped alt-tabbing between systems and started answering the question in front of them.

04 · In flight

Launchpad

One web platform to replace an application suite — designed and led at Henry Schein. Behind it sits the integration architecture I owned for the ACE Southern consolidation, including synchronizing 55 million account-level prices for enterprise-wide price optimization.

Launchpad — dashboard

How I work

I own the whole engineering lifecycle — architecture, integrations, delivery, performance, reliability — and I translate business priorities into roadmaps that survive contact with a budget. I've hired and led distributed contract teams, carried vendor selection and signature authority, and pitched multi-year technology investments to a CFO and COO.

Before that I ran Fresh Cut Web Solutions for a decade: my own P&L, my own clients, and every unglamorous lesson about scoping and support that comes with it.

Svelte · Vue/Nuxt · React/Next · Node · TypeScript · PythonPostgreSQL · MySQL · Redis · Kafka · Kinesis · Pub/SubAWS · GCP · Terraform · Microservices · REST · GraphQL
Experience
Cloud Architect & Data Platforms
Henry Schein
2024 —
Technical PM, Data & Analytics
ACE Southern
2019 — 24
Principal Full Stack Engineer
Actworthy
2017 — 18
Founder, Principal Engineer
Fresh Cut Web Solutions
2009 — 19
Recognition & credentials
commercetools Customer of the Year — Best B2B Project2024
MIDS — UC Berkeley2018
MS Computer Information Systems — Boston University2011
Masterclass Executive — Booth / OpenAI2026

Speaking & technical review

I speak on composable commerce, platform migrations and what it actually costs to leave a monolith — award-winning project, scars included. I also review technical manuscripts and mentor engineers stepping into architecture roles.

Conference talksPanels & podcastsTechnical reviewWorkshops

Let's talk.

A role, a contract, a conference slot, a manuscript that needs a technical reviewer — all welcome. I answer email.

matt@mbswan.comlinkedin.com/in/mbswanBethlehem, PA